Way back in February, I started thinking about writing a few blog posts with Etsy Tips or general advice about running an online shop. Finally - now that I've got lots of spare time while I recover from the flu - I am actually going to write them! I'll be discussing things like photos, shipping, customer service, branding, promotion, social networking, etc... starting tomorrow with thoughts on Product.
I make no claims to have any super-secret business wisdom, and I don’t plan on writing the ultimate guide to running a crafty business (as if such a thing were even possible!), but I’ve been running my little business for a couple of years now and I’m happy to share a few tips with anyone who might be interested.
If you’re thinking about setting up a shop somewhere like Etsy or Folksy, you may already have an established business that just needs an online presence or you may be starting from scratch and dipping your toes into the world of retail for the first time. I’m going to be writing these posts from the point of view of the latter reader – someone who makes stuff, and is thinking about selling it and maybe dreaming about eventually quitting their day job and becoming a full time designer/maker. Because of this, some of the topics I cover might seem a little basic but please bear with me!
Please do feel free to leave comments with your thoughts on the topics I cover, or to post links to any relevant posts on other blogs :)