Etsy is awesome for many reasons, not least of which is how enjoyable and delightful the browsing experience can be. I am gradually racking up quite a lot of favourites and working out what I might be able to afford to buy myself for my Etsy birthday, and my goodness there are so many nice things. I am going to have to be very disciplined and try to resist spending the children's shoe money on sparkly things.
The items themselves are great, but best of all is the sense of the personal touching everything - the differences between the individual shops and listings themselves show how even on the interweb commerce can be something with a friendly, personal feel to it. For example, Cheeky Jewelry Designs - to stand out from the jam-packed melee that is the jewellery category, she has made her product names charming, with pieces called "mama says om", "the conversation", "man in the moon" and "spring wish". I don't know how successful a selling technique this is, but the extra thoughtful quirkiness is very appealling. Another seller whose personal touch caught my eye this week is Chunky and Funky whose listings for pocket mirrors read things like "Quite handy for picking spinach out of your teeth on the bus!" and "Your purchase will get me to work and back home for one day! Think of me on the subway whenever you look at yourself!" Great stuff.